. .a treasury of excellences
An automotive design so right that many cars, this
year, attempt to imitate it.
Swivel seats which swing doorward to help you in
and out, a long-felt need in this era of low car
silhouettes...specially installed only in this fine
Leg-room for easy lounging...head room for sitting
imperially straight...and broad high doors to let
you in and out with dignity.
Auto-Pilot, which reminds you of speed limits and
holds a steady pace, without a touch of the
accelerator. Imperial alone, among fine cars, offers
you this choice.
A totally new engine designed to deliver more
thrust with fewer revolutions, slower piston
strokes, less friction, less noise, less fuel.
A suspension system unique in auto
design...which gives Imperial a poise and handling
stability that soft coils or complex air systems
have yet to equal.
Hand-crafted interiors wrought in glove-soft leathers,
classic broadcloths, sculptured jacquards...in colors
and combinations that are fashion news this year.
New enamels which stay lustrous up to three years
with no more than a casual washing. Chrome accents
almost totally indifferent to weather and aging.
A new plant equipped around a concept of quality
control unique in the motor world...to make Imperial
the most carefully built motor car of its time.
Drive it for sixty minutes. Meet excellence face to face.
FINEST PRODUCT OF CHRYSLER CORPORATION