. . power
Not raw, unbridled power. Not irresponsible
Not hungry, violent horsepower.
and gentle rein.
totally new engine in the fine car circle. Its pistons
move more slowly. Its crankshaft turns fewer times
in a given distance. All its moving parts move less
fuel and wear and friction, the new Imperial engine
develops greater forward thrust, greater wheel-
turning power, more liveliness per pound than any
automotive engine of the year.
tailored, elegant to a fault. You expect generous
comfort . . . . For these are Imperial trademarks.
spirited responsiveness, such light-fingered
controllability ... this is the constant surprise. This is
"feel" an Imperial owner loves.
much more elegant elegance can be when it's
spiced with eagerness?