Imperial Home Page -> Imperials by Year -> 1960 -> Kenyon Wills
My name is Kenyon, and I have been addicted to things with wheels since as
far back as I can remember. I have come to be quite zealous in my pursuit
of a 1960 Chrysler Imperial LeBaron 4-Door South-Hampton. I had one in
college, let it get away from me, and I've regretted it every day since,
so I went out and found another one and am working my way to having a
top-notch car to drive around in by taking it apart first for a complete
This is the story of how I got to where I am, and where I am in my story.
The 1960 Imperial was a special car in Imperial history. It has a body that is unique in its styling in a car line that normally saw body designs run for three years at a time with minor changes only. The 1960 is closely related to the 1961-63 cars in many ways mechanically, but its shape and form are its' alone.
I see strong similarities in the angle that the fin is bent at (earlier and
just behind the door on the Imp), and in the character lines that come back
from the headlights and across the mid-section of the car. The lines of the
rear deck lid, Circular shapes in the bumpers, and bulging rocket tail light
flares seem suspiciously similar to me, but perhaps I have a biased eye.
The ad campaign for the Forward Look was a good one, and my favorite is the one with the fish, which on surface looks like it has nothing to do with fabulous Chrysler design, but I thought to be quite cute. Click on the fish to see the Forward Look Ad campaign.
The computer world (I'll assume that the reader is reading this on a computer)
has the rivalry between Apple and Windows in regards to operating systems.
The Apple people frequently cite better design and easier application of their
machines to daily tasks (good engineering), with Windows famous for crashing
and requiring a much longer learning curve, but being a triumph of marketing.
I feel the same way about Imperials. They are the product of great engineering, but somehow just never seemed to be destined for mass distribution. GM just really had it together regarding market share and sales numbers. Cadillac tended to outsell Imperial by 10:1 for most of their careers together from 1955-1975, so the Cadillac is the car that everyone tended to see driving around the streets, in the movies, and in their memories.
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